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The Spring-Summer 2025 collection comes to life through the lens of Patrick Bienert, whose deeply documentary approach to photography explores the subtle links between cultural identities and their environments. Bienert, accustomed to immersive projects, has captured the essence of the season in the heart of the Camargue, taking Arles as his starting point.
This campaign unfolds like a collection of timeless images, capturing fragments of life in Arles. The scenes, scattered across time and place, tell of life in the intimacy of an apartment, the bustle of a café, the hustle and bustle of the streets and the tranquillity of the banks of the Rhône. Each shot in this visual immersion reveals the richness of the atmosphere in the heart of Arles.
Emile - Camera bag
Emile - Camera bag
Elena - Sac cabas
Elena - Tote bag
Noah - Sac à dos
Noah - Backpack
Elena - Sac à main
Elena - Handbag
(soon available)
Ella - Sac bandoulière toile
Ella - Canvas bag
Maurice - Mini sac toile
Maurice - Canvas mini bag
Juliette - Sac hobo
Juliette - Hobo bag
Noah - Banane
Noah - Belt bag
Madeleine - Small shoulder bag
Madeleine - Petit sac porté épaule
Emile - Porte-documents
Emile - Briefcase
Chez Vague, by Teruhiro Yanaihara
This campaign celebrates spontaneity: conversations captured as they happen, sweet exchanges, sincere attitudes and candid moments, always tinged with a subtle touch of whimsy and elegance. Locations also play a central role. Vague, the gallery and café in Teruhiro Yanaihara's Franco-Japanese design studio, has become a source of inspiration, as has the apartment in Arles where the teams stayed. Arles itself, with its iconic districts including La Roquette and the Rue de la République, and its buildings steeped in history, is transformed into a playground for this season.
Pia - Petit sac porté épaule
Pia - Small shoulder bag
(soon available)
Emilie - Petit sac à main
Emilie - Small handbag
Emile - Porte-documents
Emile - Briefcase
Ella - Petit sac bandoulière
Ella - Small crossbody bag
Ella - Portefeuille
Ella - Wallet
Juliette - Sac demi-lune
Juliette - Half-moon bag
Louise - Sac cabas
Louise - Tote bag
Emile - Sac de voyage
Emile - Travel bag
Ella - Sac bandoulière
Ella - Crossbody bag
Emie - Sac porté épaule
Emie - Shoulder bag
(soon available)